![]()
2 years agoUnspoiled. Unfussy. Unexpected.
Helena is Montana’s Hometown - a place of history, community, and endurance. A place where you can wave at a stranger, and they’ll wave back. A “jacket with jeans” kinda town, with surprisingly good four-season recreation in every direction. A place we’re proud to call home. Our team at the Helena Tourism Business Improvement District (TBID) had a vision of community stakeholders coming together to create branding that represents Helena and her people - both where we are and where we’re going. After many thoughtful conversations, we’re proud to unveil our new branding for you today!
“There were a lot of lively conversations - we discussed Helena’s deep history to understand the foundation that got us here, while also exploring how to preserve and enhance the future,” said Andrea Opitz, Executive Director at the TBID. “We’re committed to building a brand centered around the community’s goals, values, and creative energy.”
Shout out to @sovrn, who partnered with us to create brand identity, communication strategy and design materials
#visithelenamt #helenamt #helenamontana #exploremontana