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5 months agoGame on Glossier 🤝 TYB. Last week @glossier made @tyb.xyz history with the biggest day 1 community launch on platform where over 10k new members joined the G Collective to prove their love, obsession and enthusiasm for the brand and get rewarded for it. Incredibly proud and honored to be re-defining loyalty and powering community commerce through brand/fan incentive alignment with the OG community-led brand. On launch day I was lucky enough to spend the day in store at Glossier LA with “Tony” onboarding new members and redeeming G coins IRL for 2 🍓Balm Dot Coms. Thank you for your trust @kleomack and your partnership @kiki.donaldson @dr_dinar @gabriellerizzo @erindevilbiss and the broader G Team. I’m incredibly proud of the TYB team for your commitment to building better, more magical, and effective product everyday. The strongest brands of the future will have the deepest fan connections. Let’s go. 💗🏀💸🌸🔥