a year ago@utcrimsoncollective , an organization dedicated to connecting Utes athletes to name, image and likeness deals emphasizing charity work, is leasing a 2024 Dodge Ram 1500 Big Horn truck for each of the 85 scholarship players on the football team. The total value of the deal is more than $6 million 🤯
The Collective backed by donors, is paying for the leases of each truck, which has an MSRP of $43,970, on a six-month contract and is also covering the insurance. The contracts are expected to roll over based on a player’s eligibility and membership on the team. If a player loses eligibility or transfers, they will lose their truck. The dealership that Crimson Collective worked with for the deal, @kengarff Ken Garff Automotive Group, will take back the trucks as each lease is up and resell them📊
For the players, it’s an outward expression that @utahfootball is committed to competing in the NIL landscape as the university looks to attract top-tier players to the football program. Already, the Crimson Collective has raised $3.25 million in six months 👀