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2 months agoNew York, 521 Broadway, Soho! This moment feels like a dream come true. Nearly 10 years ago, when the business was barely a year old, I took my mum and sister to experience the magic of Manhattan at Christmas. As we shopped, my mum noticed my fascination with the store interiors and said, ‘one day, you’ll have a shop here, son.’ I laughed it off — it felt unimaginable then; but today, her vision becomes reality. In Spring 2025, we’re opening our doors to New York City, home to our largest audience.
We’re a small, independent team, driven by a love for fashion and a commitment to crafting timeless, tasteful pieces for our clients. Every day, we work tirelessly to break down glass ceilings, testing ourselves against the best. We understand the risks that come with these ambitions — but it’s those very risks that make us feel alive and fuel our growth.
New York City, we can’t wait for you to step into our world, experience our vision and feel the passion behind everything we create firsthand.
To each and every one of you who has joined us on this journey and believed in our vision, we thank you for being part of our story. We’re honored to have you with us as we open this next chapter together.
Thank you,
Reece.