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5 months agoA New Era: Refined, Repositioned, Reborn
Creating a cohesive brand story is part of the fabric of success. For a brand like Sports World, the journey has always been more important than the destination and the desire to achieve incredible things and create beautiful moments are a consistent driver of their ideology.
As the great author David J. Schwartz so aptly writes in The Magic of Thinking Big, “Where success is concerned, people are measured by the size of their thinking. How big we think determines the size of our accomplishments,” and this brand is consistently stretching the boundaries of what can be achieved.
Cognitive maximising, dream reaching, Sports World Media began on the floor of a one-person office where founders Liam and Andrew slept. Now, it is a globally-recognised brand with a magazine delivered to six of the seven continents, and is embarking on an exciting expansion; as of now, Sports World Media will be dropping the ‘M’ from their name, starting a new chapter as Sports World (SW) and opening up a world of opportunity within the coinciding spaces of luxury lifestyle and sports culture.
“Timeless brand design is an investment, not an expense”
Sports World have retained their signature colour way and simplistic initialism for the new logo. Globally recognised, the brand now stands as a figure of immovable success and limitless potential – no fuss, no frills, a simplistic model serving the upper echelons of sport and lifestyle, and everything in-between.
Thicker, more robust S - the static, powerful multi-generational nature of sport.
Italicised, golden W - the glamorous space of fashion and global brands. “Leaning toward the future”
“The M isn’t missing, it’s now integrated into the roots of the company, allowing room for brand growth”
Welcome to the new chapter
SW | Sports World
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