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3 months agoVETEMENTS SS25 SHOW
Set inside the semi-abandoned mall, a collection draws on the ethos of “make new out of old”—an approach where existing wardrobe pieces are reworked and given new life. It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains.
It reflects a world where the stores are closed, and the opulent past of luxury fashion is bankrupt, both financially and creatively. It’s about taking what’s left, repurposing it, and challenging the idea that new always means better. It’s also about claiming back something that belongs to you, and falling in love with it again.
PRODUCTION @villaeugenie
MAKE UP: @patmcgrathreal
HAIR: @pablokuemin + @jodytaylorhair
PHOTO: @giostaiano
SOUNTRACK COMPOSED BY: @ozmusiqe