Loro Piana

3 months agoAn expression of the Maison’s mastery of linen, on via Dei Giardini.⁣ ⁣ During Milan Fashion Week, the newsstand on via Dei Giardini is adorned with linen flowers – quintessential emblems of Loro Piana, its dedication to ultimate quality, and the Spring/Summer 2025 Collection. The display is a tribute to the Maison’s mastery in transforming linen into yarns and garments of exceptional sensoriality.⁣ ⁣ Visit the newsstand, open to the public today from 1:00 PM to 6:00PM. Visitors can enjoy the Nuvola di Lino, a special cake made from flaxseed flour with a linseed coating wrapped in an elegant cloth — created exclusively for the occasion by renowned Italian baker Nicola Olivieri, whose family bakery in the Veneto region looks back onto a 140-year-old history. ⁣ ⁣ #LoroPianaSS25⁣ #LoroPiana

3 months agoArriving at Milan Fashion Week, with an invitation to reflect on the Maison’s linen heritage and savoir-faire.⁣ ⁣ Loro Piana has created an immersive installation for Milan Fashion Week – a space exploring its legacy and the story of its exceptional fibres. In honour of this heritage, the Maison is showcasing a new interpretation of the Bobbin crafted from Nm110, an exclusive linen yarn of extraordinary fineness. One kilogram stretches over a distance of 110 kilometres, an emblem of Loro Piana’s advanced textile craftsmanship.⁣ ⁣ #LoroPianaSS25⁣ #LoroPiana