a year agoSafe to say @adidasfootball have absolutely killed it with the launch of these. They have created their most hyped boot in a long time and have smashed it on all fronts from influencer marketing, the footballers they have chosen to be the face of the boot, the activation with @prodirectsoccer etc.
They have hit the millennial market perfect with the nostalgia of us growing up watching Gerrard, Becks, Zidane in black/red/white Preds with the tongue, whilst hitting the younger market too, not just from our generation buying for their children but by using players like Jude Bellingham, Trent Alexander-Arnold and Alessia Russo as the new wave of Predator players.
I can keep waxing lyrical about adidas and this boot release but as a massive football nerd, this is something I have wanted to see for a long time. Smashed it @adidasfootball @adidaslondon ⚽️