Bimma Williams 💜

3 months agoAt age nine,@bimmawilliams would lace up his Air Jordan 9s in hopes of one day being as fresh as his older cousin. After years of collecting sneakers, that kid in Louisiana carved out his own path.⁠ ⁠ With a background in marketing, Williams first teamed up with Saucony in 2013, bringing an eye for the sneaker scene to a brand that had its focus on performance gear. He later had the opportunity to team up with one of his favorite artists, Ye, by working on the adidas YEEZY team. With a bevy of knowledge regarding collaborations under his belt, he then joined Nike and played a role in launches involving the likes of Travis Scott and ACRONYM.⁠ ⁠ However, it was Williams’ unrelenting entrepreneurial spirit that took him to the next level. In 2019, he launched ‘Claima Stories with Bimma’, placing himself in the spotlight for the first time.⁠ ⁠ Collab Lab is Williams’ next chapter. What began as a one-off discussion about Pharrell’s viral Louis Vuitton x Timberland collaboration is now a series full of the unfiltered truth about collaborations — analyzing what makes a hit and breaking down the reasons why a project is a miss.⁠ Read our full interview with the sneaker expert at the link in bio.⁠ Photo: Bimma⁠

7 months agoIf you want to know how the pros at Nike and Adidas approach collabs? Comment COLLAB and I’ll share the six secrets for a successful collab