3 months agoVolkswagen Welcomes South African Soccer Icon Lucas Radebe as Brand Ambassador
Volkswagen has teamed up with former South African national soccer captain Lucas Radebe to champion social change and uplift the youth of South Africa.
As a national soccer legend and respected public figure, Radebe joins Volkswagen as the brand ambassador for the VW Train 4 Life programme. This initiative focuses on empowering young girls through football and life skills education. In his role, Radebe will mentor young female leaders, further strengthening Volkswagen's commitment to nurturing talent and fostering personal development.
“I am incredibly honoured to be part of the Volkswagen family and to support the brand’s youth empowerment initiatives,” said Radebe. “Youth empowerment is my passion, and through the VW Train 4 Life programme, we are shaping strong, confident future athletes who can make a real impact in their communities.”
Volkswagen's Head of Marketing, Bridget Harpur, added: "We are thrilled to have Lucas Radebe as part of our family. His values of leadership, resilience, and empowerment align perfectly with Volkswagen’s mission to 'Move People Forward' and our vision of supporting communities ‘Beyond the Drive.’"
To symbolise the start of this impactful journey, Radebe has received a Volkswagen Tiguan, reflecting a partnership set to drive change and inspire greatness.
#volkswagen @volkswagensouthafrica @volkswagen @lucasradebe